Journalists in Meru county were Tuesday urged to use the media to help promote Kenya’s brand globally.

During the training that was held at Three steers Hotel, the Kenya Export, Promotion and Branding Agency (KEPROBA) lauded the media for being on the front line in Nation branding and marketing of the country’s products .

Addressing the media, the Agency acting CEO Ms Floice Mukabana noted the media is the most influential amplifying tool for the nation brand.

“The media has a power to repel or attract investments through stories being published or aired. Let’s use the power we have to build the Nation brand and not destroying the rich potential and stability we have as a nation, “ she said

During the educative forum, the journalists were also sensitized on the importance of using the country’s regulatory bodies to fact check and report accurate business stories.

Ms Mukabana at the same time urged journalist to amplify what the region has to offer in the miraa, coffee, tea and avocado value chains.

“ Meru is a potential place for agriculture so use your power to market the products made from the produce especially now that Meru has miraa, a unique export product,” she added.

Ms Joanne Wanjala, who is in charge of Brand Communication said journalists have a role in building a strong county brand and not to destroy it.
She said the agency is ready to work and partner with the Meru Press Club (MPC) towards success of the club and welfare of journalists.

“ There are so many avenues that we can partner with you through trainings, facilitation of stories ,Awards and exhibitions outside the county,” she added.

Club chairperson David Muchui and Dorcas Mbatia (Vice- Chair)welcomed the move calling on the support to enable the club grow toward service delivery , transforming the society and highlighting stories which can bring positive impact in both social and economical growth of the county.


Please enter your comment!
Please enter your name here