Bata Shoe Kenya has expanded it market by opening two more new outlets in Meru town in a bid to ensure every household has access to affordable shoes.
The opening of the new branches in Meru, marks a significant expansion of the company market that produces more than 30 million shoes annually .
The branches brings the total number of Bata shoes outlets in the county to six with new ones located at green mall and Makutano shopping Centre respectively
The Regional Marketing and Expansion (Africa and Middle East) Bibhuti Vikram Singh said they have started strategic investments plan which will directly benefit locals from the grassroots level .
“Bata Kenya that is located in Limuru, supports education and sports because it provides the much needed shoes for learners and runners respectively. The trade will also create employment and enhance relationship. I urge the residents to support Bata Kenya by buying shoes from them,” said Singh.
He lauded Bata’s contribution to the local economy and job creation noting it will lead to the progress of the community by creating employment especially to the youths .
The company Human Resources Director John Ngoru said the expansion underscores Bata’s commitment to providing customers with quality, affordable and stylish footwear .
He said the new stores will be offering the latest footwear collections at affordable prices.
He at the same time highlighted that the company’s growth plans is focused on customer satisfaction noting they have launched an aggressive campaign of coming up with more new stores countrywide.
“We remain confident in our expansion plans and see plenty of growth opportunities and our mission at Bata is to offer quality, stylish, and affordable footwear .Currently we are operating in 24 countries worldwide. We are confident with the business suitability in Kenya. We shall open more stores countrywide, ” said Ngoru.
He said Bata’s has this year managed to open 13 new stores thus increasing its retail network to 121 stores nationwide.
He said the company currently has employed over 100 people in Meru adding that they also have programs aimed at supporting needy cases in the community .
He said they have partnered with the Kenya Association of Manufacturers and the government to educate livestock farmers on how to produce quality skins capable of making shoes.
